Wednesday, 31 July 2013

Embroidery Digitizing Service: Make Your ‘Mama n Baby’ Theme Event a Hit

Be it a trade show, convention or a simple roadside promotional event, adding a goodie-bag full of giveaways is one of the easiest ways to grab attention and win yourself some eager customers. However, for those tip-toeing around sensitive themes for their promotional event such as calling out to babies and their mommies, deciding on the right kind of products to include in your giveaway bag can be one of the toughest decisions to make. With a host of regulations concerning children’s products and their safety, it is of utmost importance to come up with free merchandise that will not prove to be harmful to the little ones. This is where partnering with an embroidery digitizing service provider will come in handy.

Having your brand logo or tagline embroidered onto any fabric-based giveaway with the help of a professional embroidery digitizing service firm will save you from a world of hassles and safety regulations, while making the product absolutely safe for use with kids. Considering that embroidery becomes a part of the fabric, it does not pose any threat of choking to little ones, as it will only unravel and break away when tugged at.

An experienced embroidery digitizing service professional will also advice you against the use of sequins, beads or 3D puff designs, while 3D effect designs will still prove to be safer. Another major plus point of using an embroidery digitizing service professional and having your logo sewed onto your giveaway is that embroidery does not entail the use of harsh chemicals, which again makes it completely safe for young ones, unlike most printed material.

With the help of an experienced embroidery digitising service professional, you can get your brand name splashed across a host of free merchandise. Your choice of fabrics will expand to and include towels, fleece blankets, bibs, caps, hoodies and even booties. You could either choose to giveaway these products separately or even create a basketful of delights for babies and their mothers, depending on your budget. Marketing your brand with the help of such thoughtful freebies will not only show that you value your customers, but also that you care for their loved ones as much as they do.

Friday, 5 July 2013

Embroidery Digitizing Vs. Screen Printing

When it comes to getting your logo or brand name placed onto fabric, whether it is for use in a uniform, merchandise or freebies, getting confused between choosing to go with screen printing or embroidery digitizing seems to be quite common. Most people are unable to make up their mind, and even after choosing to go with one, keep wondering whether the other would have made a better choice. This is why we have chosen to break down the differences between screen printing and embroidery digitizing, so that you can make a clear choice for yourself and know exactly why.

Longevity – It is a well known fact that embroidery tends to last longer than prints. This advantage is an inherent quality, since embroidery thread is usually tougher and more resilient than print to regular washing and ironing activities. By choosing to go for embroidery digitizing, you automatically pick a longer-lasting marketing solution, which in turn means more impressions by default.

Care – Since embroidery behaves almost like the rest of the fabric it is sewed onto, it only needs as much care as one would tend to give their garments. This means embroidery would not require any extra attention to keep it bright and shiny for longer. However, on the other hand, most of us are familiar that printed material tends to get ruined at the slightest touch of a hot iron and regular washing tends to fade out the colors as well as crack the images.

Re-Use – By virtue of the above inherent advantages, embroidered material has more chances of being used over and over again. This not only gives your brand more exposure, but also offers you more value for your money.

Cost – If you are only looking at the cost alone of producing your uniforms or merchandise, then screen printing is the cheaper option hands down. However, with embroidery digitising solutions lasting longer, requiring less care and entailing great re-use value, you will notice that it shall prove to be a more cost-effective solution in the long run.